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All use cases/Retail

New starters ready for the till by their first Saturday.

The problemNew starters learn the till from whoever is free, usually on the busiest day.

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The industry today

New faces, new ranges, the same Saturday queue

Retail runs on people who started recently. Stores hire all year, take on extra hands for Ramadan, Eid and White Friday, and every new range lands with a product briefing the floor is meant to absorb before the delivery is unpacked. In Saudi Arabia and the UAE, nationalisation is bringing many first-time retail workers onto the floor, and a store manager has to bring each of them up to speed between the deliveries, the rota and the queue.

What they need is scattered across an operations manual, the till procedures, card data rules, planograms and a head-office memo that gets read once. Head office writes for every situation; the store gets a ten-minute huddle before opening. So the same return is handled differently in every branch, franchise partners hear last, and shrink grows through small process mistakes no camera catches: a missed scan, a price override, a refund keyed the wrong way.

$112.1 billion
in US retail shrink in 2022, 1.6% of sales. A percentage from surveyed retailers, extrapolated to total sales.National Retail Federation, National Retail Security Survey, 2023
27%
of US retail shrink in 2022 came from process and control failures. External theft was 36%, employee theft 29%.National Retail Federation survey, reported by Retail Dive, 2023

Where training breaks

What makes this hard, and what changes

  • The problem

    New starters learn the till from whoever is free, usually on the busiest day.

    With Coursento

    Give them a short film before the first shift, with the till decisions they are about to face and a check at the end.

  • The problem

    A new range lands faster than area managers can brief it.

    With Coursento

    Start from the launch brief or product sheet. When a price or a promotion changes, change one scene and keep the rest.

  • The problem

    Shrink hides in small process mistakes no camera catches.

    With Coursento

    Turn the procedure into scenes and practice decisions, then see scores by store and set them beside your own shrink numbers.

  • The problem

    Arabic-speaking new hires get a manual in English, and franchise partners hear last.

    With Coursento

    Create in Arabic or English, or make a translated copy that is re-voiced and re-animated. Franchise stores can take SCORM or cmi5 packages, or MP4 files.

How it works

From your document to a course

Turn launches, service standards and loss-prevention procedures into short filmed lessons for every store, in English and Arabic, with real till decisions, knowledge checks and certificates.

What you bring

  • Store operations manual
  • Till, returns and refunds procedures
  • Launch briefs and product sheets
  • Planograms and visual merchandising guides
  • Loss-prevention and card-data procedures

Build from procedures, never card numbers, customer records or camera footage. Learners use a seat on Starter and Growth and none on Enterprise. SCORM or cmi5 packages in your LMS, or MP4 files, need no Coursento seats.

Start from one of these

Courses to start from

Take a brief as it is, or change it to fit. It goes with you into your workspace, where nothing is made until you approve the plan.

  • New starters

    Your First Shift

    Four short lessons for new starters, from the store operations manual, with a decision at the till and a five-question check. English and Arabic.

  • Sales associates

    Selling the New Collection

    Two short lessons for sales associates, from the launch brief, with a practice conversation and a three-question check.

  • Cashiers and supervisors

    Stop Shrink at the Till

    Three short lessons for cashiers and supervisors, with a branching refund decision and a five-question check.

  • All store staff

    Card Data Is Cash

    Two short lessons for all store staff on handling card data and spotting phishing, with a decision in each and a five-question check.

  • Floor and customer service teams

    Handling Difficult Customers

    One lesson for floor and customer service teams, with a practice conversation and a three-question check.

  • Store managers and visual merchandisers

    Visual Merchandising Standards

    Two short lessons for store managers and visual merchandisers, from the seasonal planogram, with a spot-the-fault exercise and a four-question check.

Who this is for

  • Head of store operations

    Gets one standard to every store at once, without a roadshow.

  • Area manager

    Sees which stores are ready before a launch lands.

  • Loss-prevention manager

    Turns a procedure into scenes, then sees who passed the check.

  • Franchise training manager

    Hands partners packages or MP4 files that need no Coursento seats.

What to measure

Coursento tracks completion, scores, time and certificates. You bring the outcome data.

  • Time to productivity
  • Early attrition
  • Conversion
  • Shrink
  • Pass rates by store
  • Days from launch brief to trained staff

Supports your obligations under

United States
FDA Food Code (food retail)
European Union
Regulation (EC) 852/2004 (food retail)
Gulf
Saudization of retail activities · Emiratisation
International
PCI DSS 12.6, including 12.6.3.1 (phishing awareness)

Coursento helps you deliver and evidence training. It doesn't replace your compliance programme or legal advice, and it holds no certification.

Questions

Can head office approve a course before stores see it?

Yes. You approve the plan and its cost before any lesson is written, and nothing is published until you say so. Published versions never change; an edit starts a new version.

Does this meet our PCI DSS training requirement?

Coursento helps you deliver and evidence awareness training. Whether a course meets PCI DSS or any other obligation stays with your security team and your assessor.

Will it work with our LMS and our franchise stores?

Courses export as SCORM or cmi5, and as MP4. Validation against real LMSs is in progress, so test a package in yours before you commit. Those packages and MP4 files need no Coursento seats, which suits franchise stores outside your own system.

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  • Sample · Made with Coursento AI · People and places are fictional

    What this film shows

    On her first Saturday, a new starter faces a long queue and a customer who paid by card and wants the refund in cash, while the induction folder sits on a stockroom shelf. Among the cartons she watches a lesson on her phone, with that same refund as a real decision in it. A week later the request comes again, and she calmly sends it back to the card.

  • Sample · Made with Coursento AI · People and places are fictional

    What this film shows

    A refunds procedure and one sentence become a plan of three lessons, which is approved before anything is made. The crew writes and reviews, a filmed lesson appears, then a practice decision and an AI tutor that cites the scene. The course is published in two languages and tracked by team, shown with sample data.

  • Sample · AI presenter · People and places are fictional

    What this film shows

    An AI presenter speaks from a shop floor, a stockroom and the tills about keeping every store current. On screen are the 2022 figure for shrink caused by process failures, a lesson frame, and what every store gets: short films, till decisions, reminders, certificates and completion by store.

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