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Your docs, now a customer academy that keeps up with releases.

The problemWalkthrough videos go stale the week the interface changes.

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The industry today

A product that changes every two weeks

Software teams ship every two weeks, and every release quietly breaks something that was true yesterday. A button moves, an API key starts to expire, a permission gets a new name, and the onboarding video filmed in spring now teaches a screen that no longer exists. Customer success, support and product marketing each keep their own copy of the truth, and customers tend to find the oldest one first.

The people who need teaching keep multiplying: admins wiring up single sign-on, end users on day one, partners who sell and deploy the product, support engineers who answer for all of them. A polished walkthrough takes weeks to produce and one sprint to go stale, so teams stop re-recording. Arabic waits until a Gulf customer asks. Renewals then rest on adoption nobody can show, while the queue fills with questions the docs answered, or used to.

7.6%
average rise in top-line revenue reported by companies with formal customer-education programmes.Forrester Consulting study of 300 US customer-education decision-makers, commissioned by a learning-platform vendor, 2024
96%
of surveyed organisations reported positive returns on their customer-education investment.Forrester Consulting study, commissioned by a learning-platform vendor, 2024
76%
of consumers choose the product with information in their own language when two are similar.CSA Research, Can't Read, Won't Buy B2C (8,709 consumers, 29 countries), 2020

Where training breaks

What makes this hard, and what changes

  • The problem

    Walkthrough videos go stale the week the interface changes.

    With Coursento

    Change one scene and keep the rest. Edits apply at once with undo, so a moved button doesn't mean a new shoot.

  • The problem

    Support answers the same question after every release.

    With Coursento

    Turn the release notes into a short course before the questions arrive, with a decision in each lesson and an AI tutor that cites the scene.

  • The problem

    Arabic waits until a big Gulf customer asks.

    With Coursento

    Create in Arabic or English, or make a translated copy that is re-voiced and re-animated, with right-to-left built in.

  • The problem

    Nobody can show what customer education did for adoption.

    With Coursento

    See progress, scores and certificates by team in Coursento, then set them beside your own adoption, ticket and renewal numbers.

How it works

From your document to a course

Turn release notes, help articles and walkthroughs into filmed, interactive courses in English and Arabic. Publish them in Coursento, export SCORM or cmi5 to your LMS, or send out MP4 with captions.

What you bring

  • Release notes and changelogs
  • Help-centre articles
  • Admin and API guides
  • Walkthrough decks and demo scripts
  • Top-ticket lists and support macros

Learners use a seat on Starter and Growth and none on Enterprise. SCORM or cmi5 packages in your LMS, or MP4 files, need no Coursento seats. Exported videos carry the Coursento.com mark.

Start from one of these

Courses to start from

Take a brief as it is, or change it to fit. It goes with you into your workspace, where nothing is made until you approve the plan.

  • New customers

    Getting Started: Your First Workspace

    Three short lessons for new customers, with a guided setup decision and a five-question check. English and Arabic.

  • Customer admins

    Admin Essentials: Roles, SSO and Permissions

    Three short lessons for customer admins, with a permissions decision at each step and a five-question check.

  • Support and customer success

    What's New in Release 5.2

    Two short lessons for support and customer success, from the release notes, with a ticket decision and a three-question check.

  • Power users

    Build Your First Automation

    Three short lessons for power users, with a worked example and a five-question check.

  • Implementation partners

    Partner Certificate: Deploying the Product

    Four short lessons for implementation partners, with a go-live decision, a ten-question check and a certificate.

  • Support engineers

    Troubleshooting Integrations

    Two short lessons for support engineers, with a practice decision on a failing webhook and a five-question check.

Who this is for

  • Head of customer education

    Keeps the academy current with each release, without a re-recording queue.

  • VP of customer success

    Gives every new account one onboarding path instead of repeat calls.

  • Head of support operations

    Turns this week's top ticket into a lesson for the whole team.

  • Partner programme lead

    Invites partners with a code or a link locked to their email domain, and issues certificates.

What to measure

Coursento tracks completion, scores, time and certificates. You bring the outcome data.

  • Time to first value
  • Feature adoption
  • Ticket deflection
  • Days from release to training
  • Partners with a current certificate
  • Renewal rate

Supports your obligations under

United States
PCI DSS 12.6
European Union
AI Act Art. 4 · GDPR
Gulf
Saudi PDPL · NCA ECC-2:2024

Coursento helps you deliver and evidence training. It doesn't replace your compliance programme or legal advice, and it holds no certification.

Questions

What happens at the next release?

Change one scene and keep the rest. Edits apply at once with undo, and a change that costs money shows its price first. Published versions never change, so your update goes out as a new version.

Do our customers need a Coursento seat?

Learners use a seat on Starter and Growth and none on Enterprise. SCORM or cmi5 packages in your LMS, or MP4 files, need no Coursento seats.

Can we put this in our own LMS or help centre?

Export SCORM or cmi5 for your LMS, or MP4 with captions for your help centre. Validation against real LMSs is in progress, so test a package in yours before you commit. Exported videos carry the Coursento.com mark, and YouTube publishing is in beta.

More use cases

All use cases
  • 3 filmsProfessional servicesIndependence, AML, methodology and technical updates your people can use on a client site.
  • 3 filmsEducation and training providersLessons built from your syllabus, with practice, an AI tutor and Arabic, for lecturers short of time.
  • 3 filmsGovernment and public sectorPolicy, data and AI training for public servants, Arabic first, with films that explain services to citizens.

  • Sample · Made with Coursento AI · People and places are fictional

    What this film shows

    A release-day cake sits half eaten while a support engineer takes the tenth ticket with the same question, ten sticky notes lined up along his desk. A product manager watches one note fall from a wall of them. In the office kitchen he watches a lesson on his phone, with a real decision about an expired API key. Back at his desk the notes are gone, and he calmly helps a colleague.

  • Sample · Made with Coursento AI · People and places are fictional

    What this film shows

    Release notes and one sentence become a plan of three lessons, which is approved before anything is made. The crew writes and reviews, a filmed lesson appears, then a practice decision and an AI tutor that cites the scene. The course is published in two languages, exported, and tracked by team, shown with sample data.

  • Sample · AI presenter · People and places are fictional

    What this film shows

    An AI presenter speaks from an open-plan software office, a product room and the support team's floor about keeping customer education current when the product ships every two weeks, with a commissioned-study revenue figure on screen, a lesson frame, and where a course goes: Coursento, SCORM and cmi5, MP4, and who finished by team.

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