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New rules understood at every counter, Arabic first.

The problemA circular reaches every inbox and changes nothing at the counter.

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The industry today

Services moved online. The training stayed on paper.

Government in the Gulf now competes with its own best apps. Services that once needed a counter, a stamp and a morning off work have moved online, and the UN ranks Saudi Arabia and the UAE among the world's leaders in e-government. Behind each new service sits a clerk who learned about it from a circular, a citizen who still comes in to ask, and a call centre taking questions nobody prepared it for.

AI reached the desk before the policy did. A summary due by two, a long appeal and a free chatbot make a bad combination, and the rules on what may leave the building sit in classification policies most staff have never opened. Cyber awareness has to be periodic, multi-channel and measured, not a one-off campaign. All of it must reach very large workforces across entities and shifts, in Arabic that was written as Arabic, usually from a small capability team.

6th and 11th
Saudi Arabia ranked 6th and the UAE 11th of 193 countries in the UN E-Government Development Index 2024.UN DESA, E-Government Survey 2024
1 million+
More than one million Saudi citizens were trained in AI through the SAMAI programme by November 2025; 70% were already employed and the rest students.Saudi Ministry of Education, 2025
18.4%
General government employed 18.4% of all workers across OECD countries in 2023.OECD, Government at a Glance 2025

Where training breaks

What makes this hard, and what changes

  • The problem

    A circular reaches every inbox and changes nothing at the counter.

    With Coursento

    Filmed scenes put the new rule inside a moment at the desk, and every lesson ends in a decision the employee has to make.

  • The problem

    Arabic arrives last, and reads like a translation.

    With Coursento

    Create in Arabic from the start, with right-to-left built in. If you need English too, a translated copy is re-voiced and re-animated.

  • The problem

    A new e-service goes live, and every question goes to the call centre.

    With Coursento

    Brief staff with a course, and from the same service guide export a short explainer for citizens as MP4 with captions.

  • The problem

    Leadership asks what share of the workforce has been reached.

    With Coursento

    See completion, scores and certificates by department in Coursento, or send completions to your LMS through SCORM or cmi5.

How it works

From your document to a course

Turn circulars, data classification rules and new e-services into filmed, interactive courses, Arabic first, with knowledge checks, certificates and SCORM or cmi5 export, plus MP4 explainers for citizens.

What you bring

  • Government circulars and policies
  • Data classification policy
  • E-service guides
  • Service standards and charters
  • Cyber awareness guidance

In-country hosting isn't offered today; talk to us about your requirements. Build only from material your data office has cleared for a cloud AI service, never citizen records or classified documents. Citizens and staff use a seat on Starter and Growth and none on Enterprise; SCORM or cmi5 packages in your LMS, or MP4 files, need no Coursento seats.

Start from one of these

Courses to start from

Take a brief as it is, or change it to fit. It goes with you into your workspace, where nothing is made until you approve the plan.

  • All staff

    Classifying Government Data

    Three short lessons for all staff, with a red-tab decision in each and a five-question check. Arabic first.

  • All staff

    Responsible AI for Public Servants

    Two short lessons for all staff on what may and may not go into an AI tool, with worked cases and a five-question check.

  • Citizens

    How to Apply for the New e-Service

    One short explainer for citizens, from the service guide, in Arabic and English with captions, to export as MP4.

  • Procurement and evaluation committees

    Procurement Integrity and Conflicts of Interest

    Three short lessons for procurement staff and evaluation committees, with a decision at each stage and a five-question check.

  • Service-centre staff

    Service Excellence at Government Centres

    Two short lessons for counter staff, with a practice conversation with a frustrated citizen and a three-question check.

  • All staff

    Cyber Hygiene for Every Employee

    Three short lessons for all staff, with a suspicious message to judge in each and a five-question check.

Who this is for

  • Head of capability development

    Keeps an Arabic-first catalogue current without a production queue.

  • Chief data officer

    Approves the plan first, then sees which departments finished.

  • CISO

    Runs the periodic awareness programme and reports its results.

  • Director of government communications

    Turns a new e-service into a short film citizens can follow.

What to measure

Coursento tracks completion, scores, time and certificates. You bring the outcome data.

  • Share of the workforce trained per policy
  • Days from a circular to trained staff
  • Completion by entity
  • Citizen reach
  • E-service uptake and call volume
  • Cost per Arabic-first course

Supports your obligations under

United States
FISMA annual security awareness
European Union
AI Act Art. 4 · NIS2 Art. 20 · GDPR
Gulf
NCA ECC-2:2024 subdomain 1-10 · Saudi PDPL · Digital Government Authority standards

Coursento helps you deliver and evidence training. It doesn't replace your compliance programme or legal advice, and it holds no certification.

Questions

Can Coursento be hosted in-country?

Not today. If your rules require data to stay in the country, tell us before you start. Either way, build only from material your data office has cleared for a cloud AI service, and keep citizen records out of your sources.

Do citizens need an account?

Not if you send them an MP4 on your own channels. MP4 files need no seats and carry a small Coursento.com mark. Citizens who learn inside Coursento use a seat on Starter and Growth and none on Enterprise.

Will it work with our LMS?

Courses export as SCORM or cmi5, and as MP4. Validation against real LMSs is in progress, so test a package in yours before you commit. SCORM or cmi5 packages in your LMS need no Coursento seats.

More use cases

All use cases
  • 3 filmsNonprofits and NGOsVolunteer onboarding and safeguarding training that reaches people before their first shift.
  • 3 filmsBanking and financial servicesAML, fraud, conduct and cyber training people remember at the counter.
  • 3 filmsInsurance and takafulClaims, fraud, product and sales conduct training for adjusters, agents and brokers.

  • In Arabic, with an Egyptian AI voice and English captions.

    Sample · Made with Coursento AI · People and places are fictional

    What this film shows

    At ten to two a clerk holds his phone over a citizen's file with a red tab, tempted to let a chatbot write the summary. A thick policy volume lies unopened on a meeting table. Between appointments he watches a lesson on his phone, with a real decision in it. Back at his desk the folder stays closed and the phone stays face down.

  • Sample · Made with Coursento AI · People and places are fictional

    What this film shows

    A data classification policy and one sentence become a plan of three lessons, which is approved before anything is made. The crew writes and reviews, a filmed lesson appears, then a practice decision and an AI tutor that cites the scene. The course is published in Arabic and English, exported, and tracked by department, shown with sample data.

  • In Arabic, with an Emirati AI voice and English captions.

    Sample · AI presenter · People and places are fictional

    What this film shows

    An AI presenter speaks from a service-centre hall, a records room and a row of self-service kiosks about getting a new circular to the counter, with the SAMAI training figure on screen, a lesson frame, and what you keep: Arabic and English versions, SCORM and cmi5, MP4 and who finished by department.

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